How does ADBRO Brand Safety work? – ADBRO Knowledge Base

Brand Safety is one of the key factors for ADBRO Team and we utilize number of technologies in order to achieve the highest traffic quality:

ADBRO is integrated with Oracle Data Cloud Contextual Intelligence (also known as Grapeshot, learn more at https://www.oracle.com/data-cloud/) in order to detect negative content within a Page
ADBRO is integrated with IAS to allow Advertisers measure Brand Safety of Campaign (see How to set up IAS Tracking with ADBRO?)
ADBRO uses own Computer Vision technologies (see How does ADBRO Computer Vision work?) in order to detect negative content within an Image
ADBRO uses own Contextual technologies in order to implement custom Brand Safety solutions for any Advertiser's case

The set of Brand Safety technologies allows ADBRO to filter out the following Sensitive Categories in the real-time:

Adult	Adult or pornographic text, image, or video content.
Alcohol	Contains content related to alcoholic beverages, alcohol brands, recipes, etc.
Tobacco	Contains content related to tobacco and tobacco accessories, including lighters, humidors, ashtrays, etc.
Derogatory	Content that may be construed as biased against individuals, groups, or organizations based on criteria such as race, religion, disability, sex, age, veteran status, sexual orientation, gender identity, or political affiliation. May also indicate discussion of such content, for instance, in an academic or journalistic context.
Downloads & file sharing	Content related to audio, video, or software downloads.
Drugs	Contains content related to the recreational use of legal or illegal drugs, as well as to drug paraphernalia or cultivation.
Gambling	Contains content related to betting or wagering in a real-world or online setting.
Politics	Political news and media, including discussions of social, governmental, and public policy.
Profanity	Prominent use of words considered indecent, such as curse words and sexual slang. Pages with only very occasional usage, such as news sites that might include such words in a quotation, are not included.
Religion	Content related to religious thought or beliefs.
Tragedy	Content related to death, disasters, accidents, war, etc.
Transportation accidents	Content related to motor vehicle, aviation or other transportation accidents.
Suggestive	Adult content, as well as suggestive content that's not explicitly pornographic. This category includes all pages categorized as adult.
Violence	Content which may be considered graphically violent, gory, gruesome, or shocking, such as street fighting videos, accident photos, descriptions of torture, etc.
Weapons	Contains content related to personal weapons, including knives, guns, small firearms, and ammunition.

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