How to set up Programmatic Guaranteed Campaign on Google DV360?

ADBRO inventory is available for Programmatic Guaranteed buying using Google DV360 DSP. Setting up Programmatic Guaranteed Campaign contains of the three major steps:

1. Upload Creatives to DV360
2. Create Campaign in DV360
3. Accept Negotiation in DV360

In order to push Programmatic Guaranteed Deal to your Google DV360 Seat automatically, please share your Partner ID (available from DV360 Home Screen) with ADBRO Team. Your Account Manager will be helping you during the entire setup process.

Note: It's highly recommended to accept negotiation and configure campaign at least 12 hours before an actual launch time due to Google DV360 activation delays for Programmatic Guaranteed deals.

Uploading ADBRO Creatives to DV360

ADBRO uses Advertisement Tags to serve Rich Creatives. During the Campaign setup process, your Account Manager will provide you with a list of Tags that needs to be added to DV360 Advertiser's Creatives library:

1. Go to Advertisers list on DV360 Home Screen and choose an Advertiser to set up Campaign for
2. Go to Creatives section and select New > Third party > Third-party display:
3. Fill in Name, Dimensions, Landing page URL and Third-party tag fields provided by your Account Manager in the Basic details section, check Requires HTML5 checkbox and click Save button:
   Note: If you're planning to use any third-party tracking, it's better to set it up on ADBRO side for more accurate measurements. Please contact your Account Manager to learn more about supported third-party tracking.
4. Wait for the Creatives to become Servable

Creatives review by Google DV360 Team may take up to 8 business hours. Until then, Creative can not be associated with any Line Item.

Please note that:

1. Google DV360 Preview shows only In-Image part of a Creative due to the Preview window limitations. Feel free to contact your Account Manager for the fully-functional preview links
2. Google DV360 supports only one Landing page URL to be specified, but multiple Exits can be specified on the ADBRO side: How to use Multiple Landing Pages in one Creative?
3. After becoming Servable, some Creatives may be rejected by an external exchange (AppNexus or Verizon Media) due to their internal policies. Such rejections do not affect Campaign delivery in any way

Creating Campaign in DV360

In order to accept the Negotiation and use Programmatic Guaranteed Deal, an empty Campaign needs to be created:

1. Go to Advertisers list on DV360 Home Screen and choose an Advertiser to set up Campaign for
2. Click on New Campaign with the following Goal settings (can be updated later):
   a. Overall campaign goal: Raise awareness of my brand or product
   b. KPI: CPM with the Rate from Deal
   c. Creative type: Display
   
3. Scroll to the bottom of this page and click on Create

Programmatic Guaranteed Campaigns do not require any specific Targeting configuration on DSP side and are fully controlled by ADBRO.

Accepting Negotiation in DV360

After Campaign is created and uploaded Creatives are in Servable state, Negotiation sent to you by your Account Manager can be accepted and associated with a newly created Campaign:

1. Go to Partners list on DV360 Home Screen and choose a Partner account to use Deal for
2. Go to Inventory > Negotiations and search for the Deal from ADBRO:
3. Click on Accept, then Configure and confirm by selecting Deal Name from the dropdown
4. Scroll to the bottom of New Guaranteed Inventory page and select Advertiser access and Campaign (previously created):
   Note: You may choose to change Write access as well based on permissions being used in your organization.
5. Click on Configure and then Assign creatives on the next screen to select previously uploaded Creatives:
   Note: Only Servable Creatives matchin Size can be assigned on this step.
6. Click on Apply, then Next and Done