What is Programmatic Guaranteed (PG) Campaign?

Programmatic Guaranteed (PG) is a method of Programmatic Buying with various DSP platforms including Google DV360. PG provides acces to unique ADBRO inventory at a fixed CPM within a single Deal.

Programmatic Guaranteed Campaigns are pre-negotiated on CPM and the number of Impressions to be bought within a given dates range. Programmatic Guaranteed provides less flexibility than Private Marketplace, but significantly simplifies configurationa and troubleshooting.

Learn more about Programmatic Guaranteed on Google: Programmatic Guaranteed deals - Display & Video 360 Help.