Publisher Portal provides limited number of Metrics comparing to the list of Advertising Metrics.
| Hits | The number of times request for Advertisement was sent from browser or mobile device. |
| Brand Safety |
The percentage of Hits that were considered Brand Safe for common Advertisers. Although there might be demand for certain Advertisers for the content which is not classified as Brand Safe, lower Brand Safety leads to lower Fill Rates. |
| Impressions | The number of times an Advertisement was fully loaded from browser or mobile device. |
| Brand Safe Fill Rate |
The percentage of Hits considered Brand Safe that were converted to Impression. Fill Rate = Impressions / (Hits x Brand Safety) This metric can show values over 100% if Sensitive Advertiser Categories are enabled. |
| Fill Rate |
The percentage of all Hits that were converted to Impression. Fill Rate = Impressions / Hits This is also known as "Utilization". |
| Viewable Impressions | The number of times an Advertisement appeared at least 50% on screen for more than 1 second. |
| VR |
The percentage of Impressions that were considered Viewable Impressions. VR = Viewable Impressions / Impressions |
| Clicks | The number of times an Advertisement was clicked. |
| CTR |
The percentage of Clicks from the number of Impressions. CTR = Сlicks / Impressions This is also known as "Click-Through Rate" or "Click Rate". |
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