Impressions | The number of times an Advertisement was fully loaded from browser or mobile device. |
Reach | The number of unique Users an Advertisement was fully loaded from browser or mobile device. |
Frequency |
The average number of Impressions per unique User. Frequency = Impressions / Reach |
Viewable Impressions | The number of times an Advertisement appeared at least 50% on screen for more than 1 second. |
VR |
The percentage of Impressions that were considered Viewable Impressions. VR = Viewable Impressions / Impressions |
Viewable Impressions > 6 sec |
The number of times an Advertisement appeared at least 50% on screen for more than 6 seconds. |
VR6 |
The percentage of Impressions that were considered Viewable Impressions > 6 sec. VR6 = Viewable Impressions > 6 sec / Impressions |
Viewable Impressions > 15 sec |
The number of times an Advertisement appeared at least 50% on screen for more than 15 seconds. |
VR15 |
The percentage of Impressions that were considered Viewable Impressions > 15 sec. VR15 = Viewable Impressions > 15 sec / Impressions |
Engagements | The number of times an Advertisement was:
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ER |
The percentage of Engagements from the number of Impressions. ER = Engagements / Impressions |
Clicks | The number of times an Advertisement was clicked. |
CTR |
The percentage of Clicks from the number of Impressions. CTR = Сlicks / Impressions This is also known as "Click-Through Rate" or "Click Rate". |
Page Views | The number of times Landing Page was fully loaded after Advertisement click. |
Arrival Rate |
The percentage of Clicks that were converted to Page Views. Arrival Rate = Page Views / Clicks |
Time on Page | The average amount of time a User spent on the Landing Page. |
View-Through Page Views |
The number of times Landing Page was fully loaded after an Advertisement Impression without Click. |
View-Through Time On Page |
The average amount of time a User spent on the Landing Page after View-Through Page View. |
Bounce |
The percentage of Page Views that were not counted as a Marketing Visit. Bounce = (Page Views - Marketing Visits) / Page Views |
Conversions |
The number of times a User converted after Click within 30 days. |
View-Through Conversions |
The number of times a User converted after Impressions within 30 days. |
CR | The percentage of Clicks that were converted to Conversion.CR = Conversions / Clicks |
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