There are three main reasons for such discrepancy:
- Not all pages getting Page Views in Google Analytics are Eligible for ADBRO inventory (learn more about What is Eligible Page for ADBRO?)
- Hit is only counted when request for Advertisement was sent to ADBRO, i.e. when User was not bounced from the Page and inventory was approaching the screen.
Depending on the Page layout and the traffic source this discrepancy may be 10 to 50%.
- Hit is not counted when User has AdBlock software installed
Investigating the discrepancy between Hits and Page Views is one of the keys to understanding How to increase revenue from ADBRO?