Tag Guaranteed has been deprecated by Google Display & Video 360 in June 2023 (see https://support.google.com/displayvideo/answer/13642836) and is no longer supported.
Tag Guaranteed is a method of Programmatic Buying with Google DV360. Tag Guaranteed works similar to Programmatic Guaranteed, but allows an Advertiser to buy traffic across multiple Publishers within a single Deal.
It has number of benefits comparing to other programmatic solutions available with ADBRO:
- Implementation does not require Users Syncing with DV360 which allows using any audience targeting available through Google;
- Billing and Payments are handled directly between an Advertiser and ADBRO which allows buying with custom Revenue Models.
Learn more about Tag Guaranteed on Google: Tag Guaranteed deals - Display & Video 360 Help.
Learn more about Programmatic Guaranteed on Google: Programmatic Guaranteed deals - Display & Video 360 Help.