ADBRO Tracking Pixel is a piece of code that can be placed on the Landing Page to measure Page Views and Conversions (see also Advertising Metrics overview) in order to optimize Campaign for the best performance.
Tracking Pixel collects the following events:
- Complete Page Load (reported as Page Views)
- Time spent on Page with hard cap of 2 minutes per session (reported as Time on Page)
- User interactions with Page: Scroll of more than 500 pixels or Clicks on buttons and links
- Conversions (configurable per Campaign: e.g. Orders or Form Submits)
Tracking Pixel is created by ADBRO Team during Campaign preparation and can be installed directly or using Google Tag Manager (see How to set up ADBRO Tracking Pixel with Google Tag Manager (GTM)?).
Note: Tracking Pixel is only fired for Users who have interacted with your Advertisement through an Impression or Click. Tracking Pixel does not collect any information about Users from other marketing channels.